According to MarketWatch, the global Heated Clothing market size was valued at USD 302.26 million in 2022 and is expected to expand at a CAGR of 17.65% during the forecast period, reaching USD 801.47 million by 2028.
Heated clothing is an outfit that is intended to be used in cold-weather conditions for sports, and activities, such as trekking, motorcycle riding, winter biking, downhill skiing, and others. Various benefits of heated clothing include upsurge muscle efficiency, increase flexibility, reduce stiffness, and others which are highly crucial in work and sports in cold weather conditions.
The rising popularity of various types of winter sports such as snowboarding, ice skating, sledding, and others propel the need of the product as heated clothing goes beyond a normal jacket or sweaters in keeping the body warm.
Furthermore, there is an escalating demand of the product by people who are operating and training in search and rescue operations, as their job sometimes requires spending days and nights even at an extreme cold weather condition. Additionally, there is an escalating usage of the product by people with a health condition such as bronchitis, pneumonia, and others as it tends to get worsen in colder places. Likewise, the rising number of people visiting there friends and family living in cold places intensifies the use of the product as it is helping to adopt the new and unfamiliar freezing environment.
The heated clothing market is segmented into by product type, by power rating, by end-use, and by geography.
On the basis of product type, the market is fragmented into t-shirt, sweater, and jacket. Jacket is projected to be the dominating market on an account of its ability to offer windproof while still possessing the capability to better warm the users as compared to other segments. By end-user, the market is bifurcated into men and women. Men segment is estimated to be the larger market owing to more men working in a physically demanding job which requires working even in cold weather. This includes various job types such as delivery, construction, plumbing, truck driving, and others.
On the basis of region the market, North America is anticipated to be the dominant in the heated clothing market and is assessed to continue all through the forecast period of 2020-2027. The region experiencing extremely cold weather condition once a year which is responsible for the upsurging consumption of warm clothes. According to the data issued by the Swedish Nomad, Canada is estimated to be the coldest country in North America with its coldest temperature estimated at −63.0 °C (−81.4 °F), in Snag, Yukon in 1947. Furthermore, the rising popularity of various types of outdoor activities such as the building of snowman, snowball fighting, sledding, skiing, and others help to gain more traction.
Europe is estimated to exhibit a significant presence during the coming years owing to possessing a large number of snowing recreation places such as skiing resort is helping to attracting large number of people to the product. Additionally, the consumers in this region having the ability to quickly adopt new innovation and technology also plays a crucial role in the rising consumption of the product.
